Bicycles, a niche within a niche


In 2005 I created a series of Dutch Lowrider bicycles as a take on the California lowriders that were coming on the market. We got some attention from publications and took it to a mainstream Dutch bicycle manufacturer only to leave empty handed. What did we miss? We had created a niche within a niche and no mainstream manufacturer would consider investing in development for what was in fact a trend based design. One was sold- one was taken apart, I believe two remain in our storage. They’re a hoot to ride though!