About the book: Generating and developing ideas is not a mystical talent but a common skill, with a finally tuned instrument, you. This book is about the language of ideas. What do you when your step-by-step, rationally thinking left brain fails you? When for instance you are faced with a complex project that is diffuse or intractable, yet your responsibility to ‘solve?’ Or when you suddenly get called out on your creative input at work and nothing happens? Your right brain is the perfect instrument to deal with complexity and uncertainty because it doesn’t heat seek answers the way the left does. It can entertain a thought, it can think in ideas. We’re born geniuses when it comes to generating ideas but as soon this capacity peaks it goes into decline, overwritten by a rational world view of right and wrong answers. It is high time we re-familiarised ourselves with our right brain.


Learning objective: Introduction to the language of ideas.✓ You become acquainted with an idea as a default thinking step in analyzing and giving direction to complex issues and projects.✓ You will gain insight into the language of ideas – from a complex question to a mature idea.✓ Gain insight into your own unique signature thinking […]


Marijn has different speaking formats such as lectures where he gets his audience to think as well as interactive presentations where he sets people to work. His expertise is the language of ideas which he can back up with over twenty years of professional experience and two degrees. He can connect the skill of thinking […]


Basic Training in the language of ideas 9 weeks hybrid, 2-3 hrs per week (on site and online combined) request information Testimonials: “Refreshing perspective on ideas and an effective tool to methodize the process of generation of ideas”. R&D engineer at IMEC, High Tech Campus  Course Content: In the course your instructor/ idea expert takes you (regular […]

Design consulting on Societal Challenges

How do we solve societal problems in the world of today? As a civil servant, or a governmental body, or an entrepreneur or a knowledge institute, or an expert or an independent thinker for that matter? Today’s problems cannot just be solved inside Ministries nor in innovation funnels in corperations. Increasingly public and private parties […]

Design work: One hit wonder

Do hit chair bound for the Friedman Benda gallery in New York. The Do hit chair was created in 1999 and premiered at the Salon del Mobile in 2000. It toured the world and is part of the collection of amongst others the Victoria & Albert Museum in London. It is still the my most well […]

About: Marijn van der Poll founded his design studio in 2000 which he runs to this day with his wife Anouk. His design work is part of the collection of the Victoria & Albert Museum in London and San Francisco Museum of Modern Art. He is a strategic advisor to governmental organizations such as the Dutch Ministry of Infrastructure and Water Management. Marijn is a former ambassador of the internationally renowned Dutch Design Week and a permanent faculty member at the Design Academy Eindhoven (the Netherlands). He also trains the individual professional in harnessing the power of their ideas. He holds a Bachelor of Arts in Industrial Design from the Design Academy Eindhoven and a Master of Science from the University of Nebraska.

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